SOCIAL MEDIA

As the Producer and Social Media Manager for the Back Into the Night film, I spearheaded the creation and management of a dynamic and engaging social media presence. I meticulously designed a cohesive visual identity by crafting custom graphics and repurposing photos and videos to align with the film's themes and aesthetic. Through strategic content planning and creative storytelling, I cultivated an active and engaged online community, ensuring consistent engagement and growing the account’s visibility. By leveraging trends and tailoring content to resonate with target audiences, I successfully amplified awareness of the film and its mission, laying the foundation for a highly successful campaign.

I led the social media campaign for the short film project, orchestrating a strategic outreach plan that engaged followers, community members, and potential investors. My approach included crafting personalized messages, building relationships with pledgers, and leveraging our online presence to foster trust and excitement around the film. By utilizing targeted content, community-driven posts, and impactful visuals, the campaign exceeded expectations, achieving 119% of our funding goal. This success reflects not only my ability to connect with audiences but also my skill in harnessing the power of storytelling and collaboration to drive tangible results.

I singlehandedly spearheaded the Seed&Spark campaign for a film project, transforming the donation site into a compelling and value-driven experience. From designing all graphics to writing engaging, audience-focused copy, I crafted a visually cohesive and highly interactive platform that captured the essence of the project. My strategic approach ensured the campaign stood out, compelling visitors to contribute and share within their networks. By emphasizing clarity, creativity, and a strong call to action, I effectively maximized engagement and support, ensuring the campaign’s success and fostering meaningful connections with our supporters.

I had the privilege of co-producing Ghostlord and the Quest for Dark Presence (2021), a documentary chronicling one man’s quest to create a groundbreaking video game. As co-producer, I managed key production elements, ensuring the project’s creative vision stayed on track. I also contributed to the film’s social media strategy, crafting content plans, engaging audiences, and building excitement around the release. By leveraging digital platforms, we successfully amplified the documentary’s reach and connected with a passionate audience This experience strengthened my skills in project management, creative problem-solving, and digital marketing while showcasing the power of storytelling to inspire and connect.

As part of Ghostlord and the Quest for Dark Presence (2023), I played a pivotal role in the film's Kickstarter campaign, contributing to its remarkable success. Through strategic planning, engaging content, and audience outreach, we raised $69,130—exceeding the original $60,000 goal by 15%. My involvement included crafting compelling campaign messaging, coordinating updates to keep backers engaged, and leveraging social media platforms to broaden our reach. This not only helped secure funding but also built a loyal community of supporters eager to see the documentary come to life. This achievement highlighted my ability to combine creative storytelling with effective fundraising strategies to bring ambitious projects to fruition.

During my time as Junior Line Producer at tastylive, I worked closely with the social media team to produce innovative and engaging content that captured the essence of the brand and resonated with diverse audiences. By collaborating on strategy and execution, I played a key role in elevating the platform’s social media presence. Whether brainstorming creative concepts, directing shoots, or managing post-production, my contributions ensured a steady stream of high-quality, on-brand content that engaged viewers and reinforced tastylive’s reputation as a leader in financial media. This experience highlighted my ability to fuse technical production expertise with creative storytelling to create memorable digital content.

As part of my work producing creative content for tastylive's social media, I was instrumental in bringing the Cherry Picks concept to life. My role included overseeing all stages of production, ensuring the final product not only met but exceeded expectations. This project exemplifies my commitment to delivering standout content that captures attention and drives engagement.

I seamlessly combined creativity with technical expertise to create a compelling visual narrative. This content was designed to deliver actionable financial insights in an engaging format, highlighting my ability to tailor complex ideas to a wide audience. My attention to detail and knack for visual storytelling were critical in ensuring the content stood out in a crowded digital space.

As Assistant Social Media Manager for the Buffalo Center for Arts and Technology (BCAT), I play an integral role in building and maintaining our Instagram presence, working collaboratively with a talented team to ensure our content inspires and engages our audience. I oversee the creation and organization of a dynamic content calendar, strategically blending photos, videos, and design elements to showcase BCAT’s vibrant programs and initiatives. From conceptualizing campaigns to leading photoshoots and videoshoots, I craft visually compelling content that tells the story of BCAT's impact on the Buffalo community. This hands-on role allows me to combine creativity, organization, and strategic thinking to foster meaningful connections with our followers and grow our online reach.

I spearheaded and coordinated a powerful video project in collaboration with the BCAT team and our talented students, capturing the heart of BCAT’s mission to empower through arts and technology. This project showcased students' creativity and voices, with a seamless blend of collaboration and professional production techniques. From initial planning to final execution, I led every aspect of the project, including directing, filming, and editing, ensuring the final video was both engaging and impactful. The video not only highlights BCAT’s commitment to its students but also serves as a testament to their incredible talent and dedication